The short answer
Start with the same foundations that make a site useful in search: accessible pages, clear entities, original evidence, accurate content and trustworthy references. Do not buy invented AI scores or create pages full of AEO terminology.
Make the entity unambiguous
Use consistent names, services, locations, relationships and contact facts across the website and relevant public profiles. Structured data should describe visible facts, not manufacture authority.
Publish information worth retrieving
Original research, first-hand expertise, clear explanations, useful tools and well-supported facts give systems and people a reason to reference the site.
Keep technical access ordinary and strong
Important pages should be crawlable, indexable, internally linked and available in stable rendered HTML. Google states that established SEO foundations remain relevant to its generative search features.
Measure what can be observed
Track referral traffic and available search performance, monitor brand descriptions manually with a repeatable prompt set and record citations where observable. Do not present one model session as a stable market score.
Avoid scaled content shortcuts
Mass-generating pages without original value can create spam and quality risk. Use tools to support research and structure while keeping evidence and review accountable.
Primary sources used
External guidance is linked so you can check the current source and context directly.