Free SEO guides and tools.

Practical guides, checklists and browser tools for making clearer search decisions.

Four practical tools

Make assumptions and outputs visible.

Each tool runs in your browser. No account is required and values entered into the calculators are not submitted to us.

Model traffic, lead, customer value and investment assumptions.

Check title and description length while viewing a realistic preview.

Create consistent, encoded campaign links without spreadsheet errors.

Build a small, readable starting file and understand what it cannot protect.

Fifteen substantial guides

A practical way to evaluate SEO scope and proposals without trusting a mystery monthly number.

Choose by speed, control, economics and the kind of demand your business needs to capture.

Understand what can move early, what takes longer and which dependencies control the timeline.

Build a more complete, consistent and useful local presence without shortcuts or fake locations.

The checks that protect discoverability when a website is rebuilt, migrated or released for the first time.

A practical evaluation framework for comparing SEO agencies, consultants and proposals without trusting unsupported claims.

What a serious SEO audit should examine, how findings should be prioritised and what the final output must contain.

How to map real search demand when global tools under-report local language, local intent and smaller commercial categories.

A practical page review for titles, headings, main content, internal links, media, structured data and conversion clarity.

The planning, redirect, release and monitoring controls that protect valuable pages during a redesign, replatform or domain move.

How to interpret LCP, INP and CLS, separate field and laboratory evidence, and build a performance backlog developers can verify.

A practical measurement contract for connecting search landing pages to useful enquiries without pretending attribution is perfect.

A grounded approach to entity clarity, useful sources and measurable discovery across Google AI features and other answer systems.

A catalogue-level review for categories, products, filters, variants, stock, structured data, internal links and revenue measurement.

The evidence, audience, structure, originality and publishing fields needed before a useful search page is written.

Send us the website, the SEO problem and the result you want. We will review it before recommending a scope.