Catalogue architecture
Category, subcategory, filter and product rules aligned to demand and usability.
Turn catalogue complexity into findable buying paths.
Search architecture, category strategy and product discoverability for stores that need organic traffic to reach revenue pages.
Request an SEO auditExpected result
A search system that prioritises purchasable demand while controlling duplication, filters and catalogue change.
Who this service is for.
01
Growing local and regional online stores
02
Large catalogues with filters and variants
03
Stores replatforming or changing URL structures
04
Teams that need search and merchandising to agree
When this service is needed.
These are the problems we check before recommending work.
01
Filters create thousands of low-value URLs
02
Categories target no clear demand
03
Products are isolated from useful guides
04
Out-of-stock handling removes accumulated value
What you receive.
Every deliverable has an owner and a completion check.
Indexation controls
Clear canonical, parameter, faceting and crawl rules for the real platform.
Template improvements
Search-friendly category and product information without repetitive filler.
Revenue measurement
Organic landing pages connected to product views, checkout and revenue signals.
How the work runs.
Priorities change when the website, market or performance data changes.
Model demand
Connect product language with the categories customers actually search.
Control scale
Set rules for filters, pagination, variants, availability and internal search.
Improve paths
Strengthen category, product and guide connections across the journey.
Measure value
Prioritise by margin, availability, conversion and organic opportunity.
How performance is measured.
Reporting covers the search and business measures agreed for the service.
1Non-brand category visibility
2Organic product discovery
3Organic conversion and revenue
4Indexable catalogue quality
Before we start.
Usually not. Index only combinations with distinct demand, useful inventory and a stable customer purpose.
Plan the SEO work your website needs.
Send us the website, the SEO problem and the result you want. We will review it before recommending a scope.