Account structure
Campaigns, demand groups, match strategy, negatives and location controls.
Buy the right search intent with clear economics.
Paid search structure, landing-page alignment and conversion measurement for Sri Lankan businesses that need controllable demand.
Request an SEO auditExpected result
Campaigns organised around customer intent and business value, with waste controls and useful post-click experiences.
Who this service is for.
01
Businesses needing immediate high-intent demand
02
Teams testing offers before a larger organic investment
03
Accounts with broad spend and weak lead quality
04
Brands connecting paid-query evidence to SEO
When this service is needed.
These are the problems we check before recommending work.
01
Search terms drift far from the offer
02
All traffic lands on the homepage
03
Conversions include low-value clicks or page views
04
Automated bidding lacks enough trusted outcome data
What you receive.
Every deliverable has an owner and a completion check.
Landing alignment
A relevant destination and message for each material intent group.
Conversion setup
Primary and secondary actions classified and validated.
Decision report
Spend, search terms, quality and commercial outcomes explained together.
How the work runs.
Priorities change when the website, market or performance data changes.
Clean
Validate conversion data and remove obvious demand leakage.
Structure
Align queries, offers, locations and landing pages.
Test
Run controlled bidding, creative and destination experiments.
Optimise
Use accepted lead or revenue evidence where available.
How performance is measured.
Reporting covers the search and business measures agreed for the service.
1Qualified conversion cost
2Search term relevance
3Landing-page conversion
4Revenue or accepted lead value
Before we start.
Campaigns can begin collecting demand quickly after approval, but reliable optimisation needs enough valid conversion and quality evidence.
Plan the SEO work your website needs.
Send us the website, the SEO problem and the result you want. We will review it before recommending a scope.