UTM campaign builder.

Create an encoded campaign URL in your browser. Nothing entered here is submitted to us.

Campaign URL

https://example.com/landing-page?utm_source=newsletter&utm_medium=email&utm_campaign=august-launch

Values are lowercased, spaces become hyphens and reserved characters are encoded by the browser.

Naming discipline

Consistency makes campaign reporting usable.

Agree source, medium and campaign naming before links are distributed. Use the same case, separators and meaning across teams, then document the convention where campaign owners can find it.

UTM parameters affect analytics attribution. They do not improve organic rankings and should not be added to internal links.

Plan measurement

Turn campaign data into a measurement contract.

Send us the website, the SEO problem and the result you want. We will review it before recommending a scope.